An User Experience Manager, Researcher & Tester.
.png)
Discover interaction patterns and behavioural differences for Europe
📌 PROJECT SCOPE
-
Client: Nidrana, a local startup
-
My Role: UX Researcher & Lead Tester
-
Methods: Generative research, Workshop facilitation, Storyboards, Journey maps, Personas
🚀 CLIENT KICKOFF
Nidrana is an educational and research-focused meditation platform. The goal is to foster users inner peace and tranquility.
🔎 OBJECTIVES
1. Explore the meditation experience for users
2. Understand the pain points for all parties involved and search for underlying patterns
3. Ideate how Nidrana can improve the experience to set users up for success in mental health and every day life
Tools
.png)
.png)
Challenges
Navigating the realm of generative research for Nidrana posed a multifaceted challenge. The primary hurdle was deciphering the nuanced landscape of the meditation experience for users. Given the subjective nature of inner peace and tranquility, understanding the diverse needs and preferences of users became a complex puzzle. Each individual brings a unique set of expectations and responses to meditation. Balancing the educational and research-focused aspects of Nidrana's platform added an additional layer of complexity. Unraveling the intricacies of how users interact with meditation, not merely as a practice but as a holistic experience, was the initial challenge that needed to be addressed in the generative research process.
Process
The generative research process unfolded in a systematic exploration of Nidrana's meditation platform. To tackle the challenge of understanding the meditation experience, a mix of qualitative and quantitative methods were employed. Surveys, interviews, and usability testing provided a comprehensive view of user perspectives, revealing their pain points and uncovering subtle patterns. The process also delved into the experiences of all parties involved, recognizing that the ecosystem around meditation is equally influential. Mapping out these insights became a crucial step in identifying key touchpoints and moments of friction. The ideation phase took these findings and transformed them into actionable strategies, brainstorming ways Nidrana could enhance the user experience, thereby setting the stage for success in mental health and daily life.
Results
The generative research efforts culminated in tangible results for Nidrana. By exploring the meditation experience for users and dissecting pain points, the team gained a nuanced understanding of how inner peace is perceived and sought after. Patterns uncovered in the research phase provided a solid foundation for targeted improvements. The ideation phase, fueled by these insights, spawned actionable strategies to enhance Nidrana's platform. From personalized meditation recommendations to addressing specific pain points identified in the research, the results were translated into a roadmap for refining the user experience. Ultimately, Nidrana emerged from this generative research process not only with a deeper understanding of its user base but also armed with practical solutions to foster success in mental health and everyday life through their educational and research-focused meditation platform.