An User Experience Manager, Researcher & Tester.
Discover interaction patterns and behavioural differences for Europe
📌 PROJECT SCOPE
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Client: Nidrana, a local startup
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My Role: UX Researcher & Lead Tester
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Methods: Usability Testing, Prototyping, Competitive Analysis, Subject-Matter-Expert Interview
🚀 CLIENT KICKOFF
Encoy is an international mobile application connecting players for gaming and sports with its long-term goal to enhance health and fitness of users.
🔎 OBJECTIVES
1. Understand interaction patterns and interview people who knew first-hand the major differences
2. Understand the behavioural differences
3. Developed diverse Personas identifiying our users
✏️ NOTES
At the time of my assessment, the team was already in the designing process of the application. Shortly after, Encoy released their app on TestFlight and has since launched in multiple locations in Europe.
Tools
Challenges
I was working with a Start Up which already started the design process for a mobile application. We worked with a global team, many of them in the middle east. As I started collecting some user feedback insights I received feedback insights were based to heavy on the middle east.
Process
Being that this app was launching in Portugal / Europe, I needed to understand the behavioural differences that come from interacting with digital touchpoints for Europe.
My goal was to research interaction patterns and interview people who knew first-hand the major differences when it came to building out the solution. We found ourselves reworking elements on the screen, such as buttons and text. I also restructured my persona’s favorite sports and trends to be Portugal / Europe specific.
Results
Not only was I able to expand my horizon and truly understand the fact that we are not the user, I was able to develop a new app based on culturally specific patterns and insights.
