An User Experience Manager, Researcher & Tester.
Develop calendar layouts for different personas and page design
📌 PROJECT SCOPE
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Client: Viviane Schickle
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My Role: Founder, UX Manager, Designer, and Researcher
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Methods: Generative research, Competitive analysis, Sketching, Wireframes, Pitch Deck
🚀 CLIENT KICKOFF
I create custom planners based on personality and preferences.
🔎 OBJECTIVES
1. Develop template layouts for the most common custom calendar layouts
2. Create a website page for online ordering
3. Collect user data for layout recommendation
✏️ NOTES
I was the founder of this project and acted in many roles.
Tools
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Challenges
The primary hurdle lay in developing template layouts that could cater to the diverse range of custom calendar preferences. This challenge required not only a keen understanding of various personality types but also the ability to translate these insights into practical and visually appealing planner templates. The task was not merely to offer customization but to delve deep into the nuances of individual preferences, ensuring the resulting planners resonated with users on a personal level. Additionally, the challenge extended to establishing an efficient online ordering system on a website, providing a seamless experience for users navigating through the customization process. Finally, collecting user data for layout recommendations demanded a delicate balance between respecting user privacy and extracting meaningful insights to enhance the personalized planning experience.
Process
As the founder of this ongoing project, my role encompassed various aspects, from conceptualization to execution. Generative research was employed to understand the intricacies of user preferences and personality traits that influence their planner choices. Competitive analysis played a crucial role in identifying industry trends and setting benchmarks for the project. The process involved sketching and wireframing to materialize conceptual ideas into tangible layouts for the custom planners. Simultaneously, a website page dedicated to online ordering was meticulously designed, ensuring a user-friendly interface. A pitch deck was crafted to effectively communicate the project's vision and value proposition. The collection of user data for layout recommendations incorporated ethical considerations, with a focus on transparency and user consent, ensuring a responsible approach to personalization.
Results
The current status of the project reflects the successful navigation of these challenges. The development of diverse template layouts caters to a wide array of personalities and preferences, allowing users to find planners that truly align with their individual styles. The website page for online ordering provides a straightforward and intuitive platform for users to customize and order their personalized planners seamlessly. The implementation of generative research and competitive analysis has contributed to the project's ability to stay attuned to market trends and user needs. The pitch deck serves as a compelling tool for presenting the project to potential stakeholders and collaborators. Overall, the ongoing methods employed, including generative research, competitive analysis, sketching, wireframes, and a pitch deck, have collectively shaped a project that not only creates custom planners but also establishes a personalized and user-centric approach, enhancing the planning experience for individuals with varied preferences.
