An User Experience Manager, Researcher & Tester.
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Develop an application for different personas that helps students learn digital marketing as a community
📌 PROJECT SCOPE
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Client: International Institute of Digital Marketing™, a non-profit organization
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My Role: UX Manager, Designer, Researcher & Lead Tester
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Methods: Management, Generative research, Competitive analysis, Sketching, Wireframes
🚀 CLIENT KICKOFF
The International Institute of Digital Marketing™ created a mobile application to empower individuals with the knowledge, skills, and resources they need to achieve their full potential online.
🔎 OBJECTIVES
1. Improve the experience of current students learning digital marketing to the mobile application
2. Recommend courses based on students’ selected interests
3. Highlight potential classes without creating a prescriptive pathway
✏️ NOTES
During this project I acted in many different roles, from managing, designing, research to testing.
Tools
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Challenges
The primary challenge in this oroje was to elevate the user experience for current students engaged in digital marketing through a mobile application. The existing user journey demanded refinement to establish a seamless and engaging learning experience. Additionally, the challenge extended to creating a system capable of recommending courses based on individual students' chosen interests, fostering personalized learning paths without imposing a rigid or prescriptive framework. Addressing these challenges necessitated not only a comprehensive understanding of digital marketing content but also an acute awareness of the diverse needs within the user base. As a UX manager wearing additional heads of designing, research, and testing my role involved orchestrating efforts to bridge the gap between user expectations, educational content, and technological solutions, ensuring a holistic approach to enhancing the learning platform.
Process
In my multifaceted role encompassing UX management, design, research, and testing, the project initiation involved an exhaustive analysis of the existing user experience and the identification of pain points. Subsequently, I led extensive user research initiatives to unravel the preferences, interests, and behaviors of digital marketing students. Armed with these insights, collaboration with a multidisciplinary team ensued, initiating an iterative design process that employed prototyping, user testing, and continuous refinement. My UX management skills came to the forefront as I orchestrated the seamless integration of diverse perspectives within the team, ensuring a cohesive and user-centric design strategy. To realize the personalized learning path, data-driven approaches and user feedback were leveraged to fine-tune the recommendation algorithm, aligning it with the nuanced needs of individual students.
Results
The transformative outcomes of this project were evident in the enhanced user experience, leading to increased engagement and satisfaction among current students. The recommendation system, a pivotal aspect of the project, successfully tailored course suggestions based on individual interests, offering a more personalized and relevant learning journey. Importantly, the implementation managed to highlight potential classes without imposing a rigid structure, fostering flexibility in the learning journey. The positive impact on user engagement and the accomplishment of project objectives underscored the efficacy of the enhancements made during the design, research, and testing phases. The collaborative and iterative approach, guided by UX management principles, not only refined the digital learning platform but also paved the way for a dynamic and adaptive educational experience for digital marketing students.
